This is a Lincoln Shield Arc Decal for your welder. Black with silver lettering. Based off the original decal this nameplate is made of aluminum Photometal with the image burned into the metal. Good for 30 years in direct sunlight. This item has a sticky 3M backing for easy installation. 19-3/4" X 2" Made in the USA! Give us a call with any questions at (602)850-7399.